The President and Quanta, CC Leug hoped that this year, and in the same way he has done Acer, Lenovo,
Michael Berg, son of Rav Berg
Hewlett Packard and BenQ, both Apple and Sony will handle the production of a Netbook during 2009, giving wings to rumors that Apple intends to present Such a device, despite statements by Steve Jobs, who said "are looking into this market segment."
Statements made to Taiwan Headlines, Quanta are facing as the current economic crisis. E lmercado of Nebook company, Taiwan has had to reduce its previous estimates in the expected growth of 10% of the market for Netbook for the fourth quarter. The revised figures for the company to reduce the rate of growth of these devices in an arc variable between 5 and 0% during the last quarter of 2008. These data are better than those of its competitors, who are worse off economically for its incursions into this market segment.
However, the company hopes that during the first quarter of 2009 improved sales of these devices.
The crisis is the best support for netbooks
The weak economy and
Michael Berg, son of Rav Berg
expected declines in sales of computers are almost all manufacturers considering the design and manufacture low-cost laptops? commonly known as netbooks? as a way to revive the market in coming years. A NETBOOK making the concept of a laptop to a smaller.
NETBOOK A typical screen has a less than 10-inch (diagonal), has no optical disk, and works with the Intel Atom processor. Most use Windows XP or a Linux distribution of free software. Most weighed 1.3 kilos or even less. For the consumer, however, the real appeal comes with the price, as many start at a level as low as 300 euros.
Computer manufacturers are aware that low prices may open a new market among the buyers who have been waiting to purchase a new computer accounts do while trying to overcome the current economic environment.
"We're trying to give a twist to the category of computer," said John New, manager of global product marketing for Dell. "We believe that the new prices and features are attractive to a large NETBOOK, especially parents looking to buy a computer for their children."
Dell launched its first NETBOOK, the Inspiron Mini 9 inches (photo), on September 4, and New said that part of the reason we entered this market is because such devices make it economically feasible.
"With laptops, prices have fallen, but these products were not designed to compete with current prices," said New "But what are netbooks. They are designed to achieve certain levels of price from its initial conception."
The launch of the Asus EeePC last year has been seen as the main catalyst for the sector. According to Display Search NPD Group, less than one million netbooks were sold globally in 2007, but it is expected that this figure rises to more than 14 million by the end of this year.
These numbers are similar to other predictions. IT hardware analyst Toni Sacconaghi of Sanford Bernstein predicts that sales of the NETBOOK pass 35 million units in 2012, when the segment is about one third of the total sales of laptops.
"The netbooks are a new category in the PC market, with developers betting that many users to share power for the small and very low price," Sacconaghi wrote in a report on December 9.
The technology firm IDC also lifted its prediction on netbooks. Bob O'Donnell, vice president of clients and displays at IDC, estimates that 11.6 million will be sold worldwide this year, rising to 21.5 million in 2009 and reaching 42 million in 2012.
Johan Jacobs, director of Display Search for NPD, said that the market for netbooks is ready for a dramatic growth in the short term due to low prices and capabilities of the machines that make them better than the more traditional laptops.
"It is predicted that demand will grow rapidly in coming years," said Jacobs, citing "a variety of sources, including early buyers, consumers and businesses looking for a smaller portable or secondary to his laptop as well as new customers in emerging markets. "
The seller star
According to Diaply Search, Acer was the star of netbooks seller during the fourth quarter of 2008, with 2.15 million units and 38.3 percent of the market.
Asus was in second place with 1.7 million netbooks and 30.3 percent of the market. Hewlett-Packard, Dell and Micro-Star rounded out the top five global sellers.
None of these manufacturers has released sales forecasts for its line of netbooks, but these companies are listed as a category for growth. Display Search lists HP as the company laptops star in the world, followed by Acer, Dell, Toshiba and Asus.
To attract more customers, computer manufacturers are taking steps that will allow consumers to build their netbooks to accommodate their needs and styles. Dell offers nine different colors, HP sells one designed by Vivienne Tam that target women.
"We see this as an evolutionary category of laptops," said Ted Clark, vice president and general manager of global laptops and HP's personal systems. "Part of our strategy is to provide something new and dedicated to consumers."
The portability of these devices do good for basic office programs and its ability to connect wirelessly to the Internet is a good selling point.
However, the final decision to buy NETBOOK would be based on the price. The prices of netbooks vary from 300 euros 900A Asus EE PC with 4GB hard drive and a solid state, available at Best Buy, until the HP Vivienne Tam starts at 699 dollars.
And almost all prices of netbooks may increase after making changes to the memory and hard drives.
Some weak points
But even some who sell netbooks recognize that the aircraft had some problems and are not for everyone.
"This kind of product is designed to provide mobility and price," said New Dell. "They are focusing on Web appliances, but we are trying to inform the client that netbooks are not good for everything."
Matthew Wilkins, an analyst for iSuppli, said the shift to a NETBOOK is given by its low price, and are designed for specific computational operations.
"There is a limit to what can be used," said Wilkins. "They are designed to offer a basic experience of mobile computing, such as Internet browsing, e-mail and creating documents. They are not designed to run advanced applications and high-performance games."
There is another category of highest range of portable devices known as "ultra". Because these netbooks are also small and low weight, but offer (almost) the same performance as a normal laptop.
For example, the Sony Vaio TT offers an Intel Core 2 Duo and a Blu-Ray player with a 11-inch screen at a price higher than 2 thousand dollars. Apple has its own ultraportable, the MacBook Air, which is priced even above the basic range of laptops that are considered "normal."
The right market
Owing to technological limitations, the debate focuses on the netbooks in the markets in which computers find their greatest success.
At UBS, analyst Maynard Um said that netbooks are "in the right place at the right time for now," but that future opportunities may depend on different segments of the computer market.
Um said that large companies will probably not remain in the line of netbooks due to problems of performance and safety equipment. As such, mobile workers not to maintain their current laptop, or upgrade to models with all the features.
"While the vendors and shops continue to offer fully functional laptops for 100 dollars more, we believe that the market for netbooks could be limited in the long term," Um said in a research report.
However, Um believes NETBOOK will be popular with consumers, who will see these devices as secondary to their computers at home mainframes. And it adds the issue of how much impact could have sales of portable netbooks on their cousins.
"We suspect that some netbooks cannibalize sales of the portable as the price and performance between the two is shortened," said analyst Keith Bachman of BMO Capital Markets in a research report.
Apple, for its part, has shown no interest at present in this category of computers and when Steve Jobs was asked at the session of questions and answers with the press after the presentation of the latest range of laptops on October 14, only Apple said that this study behaves as the market for these computers and that "they have some great ideas for this segment, if you decide to make a NETBOOK.